I came across a fun article yesterday by link building expert Eric Ward entitled “Are You a Link Whore?”

He starts off by describing some of the requests for services he gets including receiving an RFP from a company that wanted to know how much he would charge to get their site 500 one-way Pagerank 2 or better links. Hey, I got the same one myself.

So are you a link whore? Read on to see if any of these scenarios fit your “link building” behavior.

  • Do you have social bookmark accounts just to post client’s URLs?
  • Have you ever commented on a blog post just because you wanted to leave a URL behind with it?
  • Have you bought one-way links from sites that have nothing to do with your site but do have a high pagerank?
  • Have you used trackbacks just for the link?
  • Do you have a reciprocal links page that you only created so the engines might give you credit for it?
  • Have you gone back to existing links and changed the anchor text just to look nice for the bots?
  • Do you send out press releases every week about absolutely nothing just so you can fill them with so many deep links they look like site maps?

Let me throw in a couple of my own.

  • Do you submit web forms with links simply because you somehow think you are going to get a link out of it?
  • Do you join forums simply to start threads or add posts so you can drop a link or two?
  • Do you write articles and in doing so, add anchor text rich links to sites that have little to do with the article itself?

If you are guilty of one or more of these things, then you may be a link whore! Good stuff, Eric.

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David Wallace

David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.