In 2021, there are an estimated 1.83+ billion web sites on the Internet. That amounts to a whole lot of domain names that have been registered over time. For example, one of the very first domain names that we purchased was registered in October of 1997 and is still an active web site today – builderszone.com.
A premium domain name can provide a business with increases in new leads, purchases, and provide growth opportunities. But what is a “premium domain” and how can they impact your business for good?
In short, a premium domain name can be something that is “short,” or “catchy,” or even something “memorable” (e.g., cars.com), and which are typically already registered to a person or organization. In other words, they are not new but have some age and history behind them.
Premium domain names are not cheap and can range anywhere from 3 to 7 figures. For example, Elon Musk paid $11 million for Tesla.com in 2016. In 2018, Swedish entrepreneur Erik Bergman spent $900,000 to buy Great.com. Even back in our early days, a client of ours sold a domain that we had recommended they get for a $35,000 profit!
The following infographic, designed by our friends at Nowsourcing, provides a wealth of information on what constitutes a “premium domain” as well as some history of domain names, the growth of domain name registration, how premium domains can benefit your business, and so much more.
[Click image for full size version]
David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.
