No doubt there is a lot of nonsense that occurs everyday on Twitter but isn’t this the case for any social media site? Selfies, foodie pics, location statuses, what your cat did for the day and the list goes on. But is Twitter good for business? Thousands upon thousands of businesses would say an absolute “Yes!” If you are one of the naysayers and think that 140 characters is just not enough room for my attention then let me try to convince you otherwise.
First consider the fact that Twitter, just like any other social media site, allows you to build an audience – an audience that is interested in your brand.
Also consider that you have the opportunity to reach that audience every time you compose a new tweet.
Consider that Twitter is no longer just a 140 character micro-blogging service but that you can add images, video and even more recently, animated GIFs, all of which draw more attention to your message.
Consider the fact that Twitter offers opportunities to advertise via Promoted tweets and Promoted Accounts that can help you potentially reach thousands of new customers.
If you are still reading at this point, you are obviously interested but you may still wonder how to effectively do business on Twitter. Let me introduce you to the “Business Guide to the Wonderful World of Twitter.” This visual guide provides a wealth of knowledge and actionable tips designed to help any business improve the way they use Twitter.
David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.
