A good link builder has to be many things. It’s a diverse role which requires a creative mind, with a logical approach and superior communication skills. To be a great link builder, one often times has to fulfill many roles at once and outstanding link builders can be recognized by their four faces.

This infographic from ShellShock UK takes a humorous look at those faces.

The Four Faces of Link Building

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David Wallace

David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.