When you’re searching Google, the last thing you want to do is scroll through dozens of pages to find what you’re looking for. Because we are growing more and more impatient, we want instant answers to our questions.
Enter the stage – the zero-click search. What is a zero-click search anyway? In a nutshell, it is when Google is able to answer a search query directly in the search results, without the user ever having to leave Google.
Over time, Google has learned how the average consumer behaves and has adapted their search results to produce zero-click results in the form of featured snippets, Google My Business listings and answer boxes. While this be beneficial to the searcher, it makes it all the more difficult for web sites to capture that coveted organic search results space.
In the following infographic, explore some ways how local businesses can stand out in zero-click SERPs.
[Click image for full size version]
Via: AdviceLocal
