It is an age-old question amongst the SEO community – “Are links dead?” In other words, is the practice of “link building” dead?
The answer is and has always been – no!
The art of link building is an effective way to compliment a solid on-page SEO strategy or even to “push the needle” when on-page SEO is not enough to reach your goals. Inbound links are still a major Google ranking factor as well so ought not to be ignored.
Here is a concise infographic from the folks at DirJournal that demonstrates that links still matter. It looks at the anatomy of what constitutes a good link as well as a bad link, and provides details on how to build a better link profile.
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David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.
