Let’s face the facts: high rankings in search engine results pages (SERPs) are nice but more often than not are no longer enough to ensure a successful online marketing effort.
Rich snippets are part of increasingly enhanced SERPs designed to help users make decisions before they click. But how do webmasters and online marketers facilitate their web sites and pages for rich snippets to show up with their listings?
In order to consolidate and decode some of the information you’ll need to sift through when learning about rich snippets, check out this outstanding visual guide to walk through the basics, fundamental types, implementation, and benefits of utilizing them.
David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.
