What defines “success” for the local business? Ultimately, I’d say it’s all about conversions. It’s about how many people walk in the door, versus how many people actually make a purchase or order a service.
Unfortunately, the volume of competition that exists today can make it much more difficult to convert seeking consumers into paying customers. To overcome the challenges of local, and sometimes national competition, business owners need to implement digital marketing strategies like Local SEO (search engine optimization).
In the following infographic, the team at AdviceLocal lay out some strategies and best practices that local businesses can utilize to help their local search efforts.
Within, you will learn the power of local SEO, what influences local SEO ranking, how to create a “Google My Business” listing, why local citations matter, how reviews can make or break a business, how to get positive social signals, how to get inbound links, PPC tricks for local SMBs, and much more.
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David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.
