A recent Inc. 500 study reveals what many of us business owners already know and that is that word of mouth advertising is still King. What percentage constitutes kingship? How about 82%. The Word of Mouth Marketing Association extracts additional percentages from the survey.
What does Network Solutions, the original domain registrar and Danny’s Family Carousel, a chain of car wash/oil & lube facilities have in common? They try to up sell you to the max. In other words, they not only want to sell you what you originally came in for but add on as many items as they can.
I have been practically living on Craigslist and eBay for the last couple of days searching for a couple of vehicles for my son and daughter. This experience has lead me to ask the question over and over again, “Do people really want to sell this?”. They either do not provide enough information or do not include a way to contact them. If you are able to contact them, they don’t follow through.
