by David Wallace | Jun 2, 2006
In an email sent to Froogle account holders, Google has made the announcement that Google Base, a new project thought to allow Google to compete with Craigslist and eBay, has swallowed up Froogle and that Froogle feeds will now have to be submitted through Google Base. Existing account and product information has already been transferred and is now viewable in Google Base. Along with Froogle, content should also be viewable on http://base.google.com.
by David Wallace | May 25, 2006
Are affiliate sites going to be a thing of the past in Google’s search results? They could be if webmasters of affiliate sites do not adhere to Google new guidelines regarding them. Yahoo has frowned on affiliate sites for some time. Now has Google joined the fray?
by David Wallace | May 19, 2006
Link building expert, Eric Ward has an interesting article that lays out some tactics of link whores. What is a link whore anyway? Typically it is a person who goes about link building using less then ethical tactics. It is a person who litters the web experience of others. Are you a link whore? Read on to find out.
by David Wallace | May 17, 2006
In a continuation of response to what Matt Cutts had to say about links yesterday on his blog, what about paid links? How does Google view these, how good are they getting at spotting them and what actions do they take when they do find them?
by David Wallace | May 17, 2006
Because Google focuses more heavily on links then any other search engine, people monitoring link popularity typically pay close attention to how Google views and treats links. Yesterday Google’s Matt Cutts dropped a bomb on some when he wrote up a lengthy post on the indexing timeline of Bigdaddy.
by David Wallace | May 16, 2006
In a special edition of The Daily SearchCast, Danny Sullivan finds himself at the Googleplex in Mountain View, California where he takes the opportunity to interview Matt Cutts, a chief software engineer at Google and also quite famous as a liaison between the search engine Google and webmasters looking to market their sites.
by David Wallace | May 12, 2006
A Pennsylvania congressman has recently introduced legislation that would ban minors from accessing social networking websites such as MySpace and Friendster as well as forbid libraries from making such access available. The bill goes by the name “Deleting Online Predators Act of 2006.”
by David Wallace | May 9, 2006
No sooner does the ink dry on my 10 Things I Hate About Yahoo! Search Marketing post that I get an email from Yahoo! sent to all their advertisers stating that they are finally going to revamp Sponsored Search (Yahoo!’s PPC program), at least by this fall anyways.
by David Wallace | May 5, 2006
Just about every time I manage a Yahoo! Sponsored Search account, I am frustrated to no end. I have nothing against the traffic they bring. It is the antiquated toolset they have for managing your campaigns. It just plain sucks! I can find no better words for it. So, my list of 10 things I hate about Yahoo! Search Marketing.
by David Wallace | May 5, 2006
Long Island politician Jeffrey Toback who is a member of the Nassau County Legislature is suing Google claiming that Google is profiting from child pornography. The 16-page complaint filed in state Supreme Court in Mineola states, “This case is about a multi-billion dollar company that promotes and profits from child pornography.”