by David Wallace | Oct 26, 2011
Paid links also referred to as “rented” links have been around since Google’s rise to fame at the beginning of this millennium. Google hates them and yet the very reason they exist is Google’s own fault. And with all the measures Google has put into place to try to devalue them and even penalize sites who sell and/or buy them, the golden question is, “do they still work?”
by David Wallace | Aug 13, 2011
Online infographic marketing has become a great way to publish content in a fashion that is easily accepted and digestible by the community. And with the availability of free online tools, one no longer has to be an artist or designer to create stunning information graphics. This post features 10 free tools that will will assist you in your information graphic design efforts.
by David Wallace | Jul 29, 2011
While Infographics have become all the rage in recent years, they are in no wise a new concept. Infographics have been around in print for quite some time and now they have become a very popular online. Following is a simple guide on developing and promoting Infographics.
by David Wallace | May 24, 2011
DIYtheme’s Thesis Theme for Wordpress is one of the best overall themes you can use in your Wordpress applications. It’s only downfall? It’s pretty plain looking out-of-the-box. This post will reveal some simple steps one can take to customize Thesis, providing your Wordpress driven web site a custom look and feel.
by David Wallace | Mar 30, 2011
Customers are demanding information and the businesses that are providing that information are winning. Developing and implementing content the right way can be a lot of work, but what many don’t know is that companies are creating content on a daily basis and just don’t realize it. Read on to discover some fun ways to create content for your business on a regular basis.
by David Wallace | Mar 3, 2011
This is a list of the most popular social media sites, all arranged by category. Besides the obvious factor that these sites allow you to get involved in their communities, they also allow you to create a unique profile which includes your own custom URL, a link(s) back to your site and information about you and/or your company.
by David Wallace | Nov 12, 2010
Following is a summary of what I presented at this year’s PubCon conference held in Las Vegas. The session deals with the following questions: “Does social media prevent the need for search?” or “Does social media play an important role in search?”
by David Wallace | May 27, 2010
One of the key benefits of having an online web presence is that you have a global reach. However, what if you are primarily a “local” business? You may have global visibility but what you really need to survive is “local visibility.” This post will look at some foundational steps a business can take to improve their visibility in local search.
by David Wallace | Mar 9, 2010
The power of the consumer is stronger than ever. Blame the Internet. With blogs, review sites and even Twitter, consumers can damage your brand’s reputation very easily.
In this post, I will look at some (not all) of the methods and tools available to monitor online reputation for names, brands and even specific keywords and phrases.
by David Wallace | Feb 24, 2010
As social media, blogging, & other user-generated content types of sites continue to garner the attention, many are paying attention to their online reputation. Here are some ways one can go on the offense in taking control of their online reputation rather than just sitting like a lame duck, waiting for the worst-case scenario to occur.