Whenever I run across another copyright infringement case based on PPC keyword buys at search engines, it always catches my attention as I am one that has also battled over competitors using our trademarks. ClickZ reports on one of the latest legal battles where Edina Realty, a subsidiary of HomeServices of America, has filed suit against TheMLSonline.com in U.S. District Court of Minnesota.
What in the world is wrong with forum spammers anyway? If you are a frequent visitor to any forum you have surely seen them. They join an existing forum simply to promote themselves, drop a link or two, post an article or fill a post with a bunch of gibberish. The irony of the whole thing is that their posts never stay up long. Hardly anyone sees them and even if they do, I cannot imagine they are well received.
Do certain search marketing firms have special partnerships with search engines like Google, Yahoo or MSN? You would think some do in the way they have pages on their sites announcing “special” search partnerships. Sure SEMs can have account reps in regards to PPC of PFI services that the search engines offer. They can even know powerful contacts such as Matt Cutts or Tim Mayer, both of whom are prominent reps of Google and Yahoo. But are there any SEM firms that have formed partnerships with the engines that would give them some kind of advantage or special status? Or are web pages that announce special partnerships between SEMs and engines simply a sales technique?
Kalena Jordan has a new article at Search Engine College entitled “Top 10 AdSense Tricks To Boost Your Commission.” These types of articles always catch my eye because I just love AdSense. AdSense has allowed us and many other publishers to turn unprofitable sites into very profitable sites.
I just came upon and interesting thread at High Rankings started by Leann Pass of IncreaseRanking regarding another “rotten apple” in our industry. This company combines blackmail with SEO – in other words, “let us SEO your site or we will resort to blackmail.” It sure is amusing how companies who obviously suck at what they do will resort to scare tactics to try to earn new business.
A federal judge said Tuesday he intends to require Google Inc. to turn over some information to the Department of Justice in its quest to revive a law making it harder for children to see online pornography. This ruling comes after Google initially resisted a subpoena to turn over any information because of user privacy and trade secret concerns.
When you first read this headline, you might be thinking click fraud, right? But what I am referring to is the Google AdWords Jumpstart or Yahoo! Search Marketing Fast Start programs that essentially allow both PPC providers to set up your campaign for you. Is the company that provides exposure for your ads the best solution to set up your account? In my own professional opinion, I would have to answer a resounding “no!”
From The Business Journal of Phoenix, local domain registrar GoDaddy.com is fighting against a ruling that it believes creates a monopolistic environment in the Internet domain name registration industry. They are petitioning the U.S. Department of Commerce to deny final approval of the recent controversial .com registry agreement with VeriSign.
Looking to capitalize on the need for more specialized search services, Vast launches today. Vast is a search engine and Web crawler designed to more easily find classified ads. The initial focus has been on three areas – autos, personals and jobs, but more topics like housing, motorcycles and pets will be added as the year goes on.
Google has confirmed that they will lease temporary office space at Arizona State University. The Mountain View, California based company is expanding in the Valley with an engineering, operations and IT support functions office as part of a worldwide effort to build engineering centers in locations where there are great engineers.
