Just about every time I manage a Yahoo! Sponsored Search account, I am frustrated to no end. I have nothing against the traffic they bring. It is the antiquated toolset they have for managing your campaigns. It just plain sucks! I can find no better words for it. So, my list of 10 things I hate about Yahoo! Search Marketing.
Long Island politician Jeffrey Toback who is a member of the Nassau County Legislature is suing Google claiming that Google is profiting from child pornography. The 16-page complaint filed in state Supreme Court in Mineola states, “This case is about a multi-billion dollar company that promotes and profits from child pornography.”
Could Microsoft and Yahoo combine forces to fight Google’s dominance in the search arena? The Wall Street Journal seems to think so. In a story entitled “A Microsoft, Yahoo Tie-Up?”, the WSJ looks at the possibility of the two giants joining forces to take out Google as the dominant force in search.
Is Google now getting into the beverage business? Not really. However in a new article at the Washington Post, Leslie Walker coins the phrase “Google Juice” which she associates with how high a Web site ranks in Google’s search results.
“Google juice, for the uninitiated, refers to how high a Web site ranks in Google’s search results — the higher the ranking, the more juice. Google juice is all about links.
This is a “back to the basics” type of entry as I wanted to deal with the fundamental elements that are involved in optimizing individual web pages, giving them a better chance to position well in the organic search results of engines such as Google, Yahoo, MSN and Ask. While each page of one’s site should be a candidate in targeting various phrases relevant to your business model, the fundamental elements of those pages that can be optimized always remain the same.
There are few names that are as synonymous with search as Danny Sullivan’s. Yesterday marked the ten year anniversary since Danny started writing about search engines. In a recent entry at Search Engine Watch Blog, he provides a brief history of how he came about this career choice and also chronicles some of the more prominent events that have transpired over the last ten years.
Social networking site MySpace.com has been getting a lot of parents, teachers and even religious leaders concerned over the amount of information young people are putting out there on themselves. There is the added concern over what kids are actually doing on MySpace as well as who they are doing it with.
Google’s has hired Israeli-born Ori Allon and along with it, acquired a text-search algorithm Ori developed called Orion. This search engine tool which is being developed in Sydney, Australia, will supposedly revolutionize the way people retrieve information from the net, making searches much less time-consuming by working with existing search engines and expanding on their function.
Netflix has filed a patent infringement lawsuit over Blockbuster’s Online service. The Netflix filing calls for an injunction to shut down its rival’s online rental service and punitive damages for the infringement. The patent mentioned in the suit covers the method in which customers choose DVD’s to rent, the number of DVD’s allowed at a time, and the amount of time given for their return – basically Netflix whole business model. Another David vs. Goliath battle in which this blogger is cheering for the underdog.
USA Today recently ran a story “Google’s Hidden Payroll” in which they report on how AdSense is making a big difference in people’s lives in developing countries such as India, the Philippines and Egypt. Individuals with web sites are running AdSense ads and in turn are earning what we may consider in the United States a nominal income but to them is quite substantial.
