by David Wallace | Nov 2, 2006
SEO, short for search engine optimization is the act of optimizing web pages so that they position well in the organic search results for related keyword phrases. Hopefully the effort drives traffic and increases conversions in the process. Part art, part science, part common sense, SEO has become a necessary ingredient for web sites if they are going to capitalize on the 70 – 80 percent of searchers who click on organic search listings. Is SEO a one time fix – something that can applied to web pages once and then leave them be or is it more of an ongoing practice?
by David Wallace | Oct 30, 2006
Aaron Wall (aka SEO Book) has authored a new article that takes a unique look at the difference between what he calls “Tactical SEO vs Strategic SEO.” He explores the idea that many SEO tactics work well at achieving a certain goal, but to be wildly profitable one needs to go beyond tactics and approach things from a strategic front. “Many people who are great tactical SEOs do not build much equity because tactics without strategy have little value,” Aaron proclaims.
by David Wallace | Oct 30, 2006
A new study released by Piper Jaffray shows that search is the most efficient marketing channel for acquiring new customers, more than twice as efficient as yellow pages, which placed second. The cost per acquisition for search is on average $8.50, whereas the Yellow Pages was the second-most efficient channel at $20 per customer acquisition. These two are followed by online display ads at $50, email at $60, and direct mail at $70. The study also found that because of the explosive growth of local search, the number of online advertisers could reach 2-4 million over the next five years from the current number of 700,000.
by David Wallace | Oct 26, 2006
This is probably not a surprising headline for most of us who feel that Google is taking over the world. The Raw Story has the details on how Google has just surpassed IBM as the third largest technology company in the world worth a whopping $145 billion. Compare that to IBM’s $139.5 billion valuation and you can see that they have a good lead on them and are now biting at the heels of Cisco and Microsoft who still holds the #1 spot.
by David Wallace | Oct 26, 2006
I had a horrible customer service experience with a local body shop earlier this year when I took my son’s 1968 Mustang for repair after a collision. I blogged about it and my post ended up positioning in the top three results at Google, Yahoo and MSN when you searched for their business name. In that post, I used the opportunity to examine their customer service and see what we in the search marketing industry could learn by it.
by David Wallace | Oct 26, 2006
Yahoo adds another blog to their mix – the Yahoo! Search Marketing Blog. Why now? Yahoo! Search Marketing has been around since they originally acquired Overture, right? The reason they are just now launching a blog is to coincide with the launch of their new platform. Subscribe to the feed and you will be able to keep abreast with the latest news and developments surrounding their search marketing platform.
by David Wallace | Oct 24, 2006
Google has released its own Custom Search Engine product which allows users to create their own search engines that reflects their knowledge and interests. What makes this offering different from others such as Rollyo, Eurekster and Yahoo Search Builder? AdSense! Not only can you create a custom engine that searches the URLs you add to it, you can earn money by running AdSense within the search results.
by David Wallace | Oct 24, 2006
I came across an article posted at Aviva Directory thanks to Andy Hagans which offers 21 tips on how to launch a blog – successfully. With thousands of blogs launching each and every day, this list provides some basic steps one can take in the first couple weeks of a blog launch. Tips are provided under six main categories – The First Impression, RSS & Subscriptions, Social Bookmarking (aka Going Viral), Getting networked, Link Building and Finishing touches. Following are a few that stand out in my mind.
by David Wallace | Oct 17, 2006
Yahoo’s much anticipated new pay per click advertising platform named Panama is now live. There were speculations that they would wait until after the holidays but Barry Schwartz who is currently visiting Yahoo Search Marketing headquarters along with other prominent bloggers has reported that Yahoo has officially released the new platform. I was able to get a sneak peak at the new system earlier this year.
by David Wallace | Oct 16, 2006
Bill Slawski who is an expert at tearing into all the patents search engines file and explaining them in layman’s terms has put together a list of twenty possible ways search engines rerank pages before they deliver them to a searcher. I’ll list the first three below but definitely check the entire article out as it is an interesting read.
