SEOs Breathe Sigh of Relief As Google Decides To Sell Performics

When Google decided to acquire DoubleClick nearly a year ago, many in the search marketing industry were very concerned that Google now owned a SEO company – Performics. It would be a huge conflict of interest to have a organic search index and yet at the same time be making money providing a service that helps companies to improve their positioning in that index. When the acquisition was finally approved last month, Danny Sullivan wrote an open letter asking Google to do the right thing.

Stumpedia – Search For the People By The People

Stumpedia – Search For the People By The People

If you haven’t heard of human powered search engine, Stumpedia, you might want to give it a whirl. It is essentially a human-powered search engine with a social aspect to it. In other words, Stumpedia allows content producers to submit and profit from their work and then allows the search community to determine relevancy of search results. While it is similar to human powered search engines Mahalo and Wikia Search, it differentiates itself because it is powered by the very people that use it.

April Fools Jokes From the Search Industry

Every year on April 1st, we see some pretty clever April Fools jokes played by search engines. One of my all time favorites is when Google revealed a very secret part of their algorithm by disclosing what Pigeon Rank is and how it works. Here is a summary of some of the better jokes I came across today. Enjoy!

LinkedIn’s New “Company Profiles” Feature is Pretty Lame

I know that LinkedIn Company Profiles is in beta but seriously, they should have fine-tuned it a bit more before announcing it to the world. In a March 20th announcement, LinkedIn informed us that we would now be able to see over 160,000 company profiles in the same manner that you can see individual profiles. These include Fortune 500 companies such as eBay to philanthropic organizations such as the Bill & Melinda Gates Foundation.

Open Letter Asking Google To Do the Right Thing Regarding Performics

Now that Google officially owns DoubleClick, there is another dilemma at hand and that is they also own a SEO company. Is this a conflict of interest? Absolutely! Let’s face it – Google is now in the SEO business – selling services through DoubleClick’s Performics to people who want to rank well on search engines, including Google. This also places Google in the paid inclusion business, something it called evil back in 2004, when it went public.

Danny Sullivan has written an open letter to Google asking them to do the right thing – namely to spin off Performics as they should not own such a company.

YouTube Offers a New Set of APIs

Mashable reports that YouTube has answered the call of making sure you can see your favorite videos just about anywhere. The popular video site has announced they are launching several new APIs that will let you be even more interactive with their service from just about anywhere.

Should Twitter Be Used For Serious Stuff?

Stan Schroeder wrote a piece on Mashable questioning whether the popular micro-blogging service, Twitter should be used for anything important. He writes, “Here’s a simple rule: if it’s important, don’t say it on Twitter. If it requires a response, don’t say it on Twitter. If you actually care whether anyone will see what you’ve just written, don’t say it on Twitter. Twitter, however fun it may be, simply isn’t designed for it.” Sorry, I don’t agree.

SMX West 2008 Photos Up on Flickr

SMX West 2008 Photos Up on Flickr

I finally got my photos from the SMX West conference in Santa Clara up on Flickr. Sorry it has taken so long but last week I spent the majority of time digging out and keeping up with blogs and social media stuff. There is just under 90 photos there, some of which were taken from the sessions I live blogged while others are more related to the night life and people we hung out with all week.

Is Ask Giving Up Battle for Search or Staying the Course? Which is True?

Lot’s of talk related to search engine Ask lately. First there were rumors that Ask would be laying off some of its workforce and abandoning the Teoma technology they had worked so hard on the last few years. Then Ask responds and calls the rumors false. Those of us who are cheering Ask on in the battle for search market share breathed a sign of relief… but not for long.