Unless you’ve been living under a rock for the last several years, it is pretty common knowledge that traditional SEO has evolved to include many facets of online marketing. Sure what we call on-page SEO still remains an important, foundational tactic but the modern day SEO has many other things that they need to employ in order to experience success in organic search marketing.

The following infographic details both the OLD vs NEW approaches to SEO. And while some of the tactics listed in the infographic have never been good SEO, it does clearly demonstrates how SEO is now a multi faceted discipline of digital marketing.

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The New Face of SEO: How SEO Has Changed

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David Wallace

David Wallace, co-founder and CEO of SearchRank, is a recognized expert in the industry of search and social media marketing. Since 1997, David has been involved in developing successful search engine and social media marketing campaigns for large and small businesses.