Social Media Defined

What is “social media” or “social networking” in relation to the Internet? It is essentially any site that has functionality where a user can socialize and interact with others. The ability to network online with individuals, join special groups of interest, comment on specific content, products or services, and upload or generate your own content are just a few of the characteristics of social media and networking sites.

Some of the most popular sites include Twitter, Facebook, Instagram, LinkedIn, Pinterest and YouTube. However, it does not stop there as the list of social media sites is nearly endless with new ones coming on board all the time.

In similar fashion to search, social media and networking sites offer companies both large and small new ways to attract business as well as interact with existing customers. There are opportunities to build your brand, attract and convert new customers, network with other businesses in your niche, interact with the public at large and even help manage your company’s online reputation.

What We Can Do For You

Whether you need full management or some simple “hands-holding,” we can help you determine which social media sites will most benefit your type of business and define the specific goals you want to obtain from a social media marketing effort.

The benefits that are derived from a social media marketing campaign will depend largely on the industry you are in as well as the specific marketing goals that are laid out. We will work closely with you to develop the very best strategy for taking advantage of all that social media and networking sites can offer.

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