Social Media MarketingWhat is "social media" or "social networking" in relation to the Internet? It is essentially any site that has functionality where a user can socialize and interact with others. The ability to network online with individuals, join special groups of interest, comment on specific content, products or services, and upload or generate your own content are just a few of the characteristics of social media and networking sites. Some of the most popular sites include Twitter, Facebook, LinkedIn, Google+ and YouTube. However, it does not stop there as the list of social media sites is nearly endless with new ones coming on board all the time.
In similar fashion to search, social media and networking sites offer companies both large and small new ways to attract business as well as interact with existing customers. There are opportunities to extend your company's brand, increase the amount of inbound links pointing to your site, attract and convert users, network with other businesses in your niche, interact with the public and even help manage your company's online reputation.
What SearchRank Offers
The first process is to determine which social media sites will most benefit your particular style of business. This is followed by defining the specific goals you want to obtain from the social media
marketing effort. Once this strategy phase is complete, we will then begin to set up profiles in each social media site. This will include obtaining a unique URL so that the search engines can index the
profiles, adding a brief description of your company's products and/or services, linking back to your home page as well as additional pages as each site allows, and then discovering how to best leverage
the features of each site.
For example, if your company features video demos of your products or services, we may upload that content to a YouTube account. If you have a company blog, we may submit your blog entries to social sites like StumbleUpon or Reddit.
The benefits that are derived from a social media marketing campaign will depend largely on the industry you are in as well as the specific marketing goals that are laid out. SearchRank will work closely with you to develop the very best strategy for taking advantage of all that social media and networking sites can offer.
SearchRank also offers professional Wordpress blog installation. To learn more about how we can help you get up and running in the world of blogging, check out our Wordpress section for more details.
Because social media marketing is a custom application, unique to each project, we do not have any set pricing. Typically there will be initial costs associated with developing strategy, setting up social
media profiles and ensuring these profiles have the ability to be indexed by the major search engines. Depending on the specific project goals, there may also be recurring fees associated with maintaining
the social media marketing campaign.