Organic Search Engine OptimizationOrganic search engine optimization (SEO), also referred to as natural search engine optimization, is the process of enhancing your web site with the goal of increasing your visibility in the top search engines when specific keywords or phrases are searched for.
The overall SEO process involves a variety of aspects including keyword analysis and selection, web site optimization for optimal search engine positioning, search engine crawler inclusion, creating and submitting directory listings, link popularity enhancement and ongoing campaign reporting and management. The end result is that people will be able to easily find your web site when searching for products and services related to your business.
What SearchRank OffersKeyword Research
The first and most important step is to strategically select keyword phrases that are relevant to your business. It is important to not only choose phrases related to your business but ones that are currently being searched for as well as phrases that will generate the desired response of visitors to your site. By using tools such as Keyword Discovery and Wordtracker, we are able to create a list of phrases that will send very targeted traffic to your site.
On Page Optimization
Your web site will be carefully optimized to accurately represent your keyword phrase selection. We pay close attention to elements such as title tags, meta description tags, alt attributes in images, anchor text in hyperlinks, site structure and usability, internal link structure, body copy, XML site maps, and Schema.org to name a few. The overall size of the site will determine the extent of optimization that is developed. SearchRank can either implement the optimization strategy on your site or provide a detailed work order for your webmaster.
Search Engine Inclusion/Submission Process
Once optimization strategy is in place, we check to see if the site is already included in the top crawler-based search engines such as Google and Bing. In the case that it is, the crawlers will automatically pick up the changes on their next visit to your site. If it is not already included, we will place your URL on sites that are already crawled on a regular basis. This will allow each search engine to find your site and include it in its index. We do not submit directly to the top crawlers as they would prefer to find your site on their own. We do however submit to a variety of smaller search engines such as Alexa, Gigablast and Scrub The Web to name a few.
We will create professional listings which will be submitted to the top directories. Those directories may include GoGuides.org, JoeAnt, Open Directory, Skaffe, Web-Beacon and niche directories. Categories that are most relevant to the business are carefully selected. All details of directory submissions are logged in a campaign portfolio so we can later follow up to ensure the submissions were accepted and listed correctly.
Ongoing Campaign Management
After this inclusion/submission process is complete, SearchRank performs ongoing campaign management which includes 1.) Google Analytics (traffic, keywords, goals, etc.), 2.) search engine saturation reporting, 3.) ongoing monitoring of inbound links as well as Google PageRank, 4.) monitoring of Alexa / Compete Rank, 5.) updates to targeted list of keywords as necessary to accommodate for changing search behavioral patterns, 6.) updates to the web site as necessary to keep top positioning intact and 7.) social promotion of "linkworthy" content (i.e. new blog posts, articles, Infographics, etc.).
All the details of your campaign can be accessed anytime through a password protected Campaign Portfolio. Campaign management can be performed every month, bi-monthly or every quarter, depending on client's wishes and budget.
Each organic search engine optimization campaign is designed to fit the
client's specific goals and needs. There are a variety of elements that
may be factored into a project. Therefore, we do not provide menu-based or
turn key pricing but rather custom quote each project individually
Initial costs for setting up a search engine optimization campaign include the processes of keyword research, developing a strategy based on keyword selection as well as your specific marketing goals and finally implementing the strategy within your web site. Minimum initial investment start at $750 and will increase from there depending on scope of project.
Minimum requirement for any campaign is 2 hours at $250 per hour and may increase from there depending on the size and complexity of the campaign. We perform campaign management every month, bi-monthly or even quarterly, depending on client's wishes as well as budget.