Link Building
"Link popularity" is a type of rating system for web sites based on the
quantity and quality of inbound and internal links pointing to any particular web page.
Inbound links would include those that come from
any other web site other than your own whereas internal links would be those that come from within the same domain name. Link popularity is also based not only on the "quantity" of links but the "quality
or relevancy" of those links. Therefore to improve link popularity, it is not necessarily required to have a large number of links pointing to your site but rather a good number of quality links.In today's competitive online world, having a well optimized web site can be a great starting point but all too often the optimization strategy needs to be supported by a strategic link building campaign. We can create a custom link building campaign centered around your specific goals and budget that will work to strengthen your on-page SEO strategy.
What SearchRank Offers
SearchRank offers professional link building services designed to improve overall domain authority as well as single page strength, enabling your site gain qualified referral traffic as well as experience better positioning in the search engines.While each link building campaign is custom designed around the client's marketing goals and specific web site site, here are some of the methods we employ to increase the quantity as well as quality of inbound links pointing to your site:
- Paid/Rented Links - Typically is the easiest and quickest way
to secure inbound links. Downfall is that you have to pay for them on a
continual basis.
- Blog Reviews - We seek out blogs that are related to your
business model and pay bloggers to write reviews. Each post typically
contain 1-3 links back to your site's pages, all using keyword rich anchor
text as well as pointing to pages that have been optimized for those
keywords.
- Content Development - Develop a strategy to create
"link-worthy" content that will attract links naturally such as
Infographics, How-To Guides, Top Ten Lists, Widgets, Free Guides, video
and a number of other types of content. Additionally "link-worthy" content
is promoted through various social media sites such as Facebook, Digg,
Twitter, StumbleUpon and many others.
- Answer/Wiki Sites - We search for open questions on sites such
as Yahoo Answers, Wiki Answers and others that are relative to your
business and provide answers along with link(s) back to most relevant
pages. Most links are 'nofollowed' but these sites can provide significant
traffic.
- Utility Linking - This process involves researching your
competition and discovering where they are obtaining inbound links from
and working to secure the same linking opportunities to your site.
- Reclamation - A process where we examine the current inbound
links you have and try to renegotiate with those linking to you to change
anchor text in links to keyphrases you wish to rank well for and even
point links to most appropriate pages that have been optimized for those
links.
- Social Media - There are two methods of receiving inbound links
from social media sites. a.) we create social media profiles on sites such
as Flickr, Digg, LinkedIn and others and link back to your site within the
bios areas of your profile pages; b.) if you have an active blog and are
publishing good content, we can add those posts to social news and
bookmarking sites such as Digg, Mixx, Reddit, StumbleUpon and others.
- Directories - This method involves submitting your site to a
series of free and paid directories.
- Online Press Releases - Press releases that are optimized and then submitted via PRWeb. This method helps gain links from Google News, Yahoo News as well as the possibility of many journalists and bloggers discovering the release which can also result in additional links as well. Additionally, releases are archived on the PRWeb site for a permanent link or links.
We do not engage in link requests nor do we participate in reciprocal linking programs or link farms.
If you are looking for these types of services, we will not be able to
assist you in this area. However if you want high quality one way links
from leading and authority sites, we have access to some of the largest
inventories available.
