Link Building FAQsWe have compiled some of the most frequently asked questions that we receive regarding link building services. Click on the link that pertains to your question below.
Q: Is Link Building risky?
A: Every since Google came out against any type of link building, all link
building is at some risk. We reduce that risk by either creating linkworthy
content that earns natural links (completely acceptable to Google) or in
building links through other means, making sure your link portfolio looks as
natural as possible.
For example, we obtain links from a variety of sources, build links at a moderate level and even are not shy to mix up 'dofollow' links with 'nofollow' links. The more diverse your link portfolio, the less obvious it is going to be that your links are anything but natural.
We have been building links for over a decade now and have never had a site experience a penalty of any kind.
Q: Do paid links still work?
A: Absolutely! However, one must proceed with caution when purchasing paid
links. There are obvious indicators that tell a search engine that "this is
a paid link."
For example, links in footers, run-of-site links, links that are marked as "sponsored, "paid" or otherwise and even links on irrelevant sites (or combined with irrelevant links) all are easy indicators to search engine algorithms that they are paid links.
In light of this, we are very careful on how we approach paid links and look for the following qualifications prior to buying:
1.) The site has to be relevant
2.) Single page links only
3.) No indications such as html text or images with alt attributes stating that links are paid
4.) Avoid footer links like the plague
5.) Only Google PR4+ sites which are monitored monthly to ensure they retain PR
6.) Especially favor links within content
Q: Do you automate your link building process?
A: Never! Everything we do is by hand with the exception of reporting of
course. We do use Raven Tools to generate link building reports and
proprietary software to manage status of links. However, all actual link
building efforts are manually performed by humans. Furthermore, we do not
outsource our link building to overseas companies as many link builders do.
Q: Do you participate in link farms or build reciprocal links?
A: Not sure anyone does that anymore. Link farms and reciprocal linking is
such an antiquated technique and is completely ineffective. If any link
builder offers to use include these services in their link building efforts,
run for the hills!
Q: Do blog comments still work for link building?
A: They may provide a slight benefit but honestly, they are not worth the effort. In fact, we do not include such tactics in our link building services. First of all, most all blogs nowadays 'nofollow' their comments and secondly, as blog owners, we hate blog spam. Karma is a powerful thing so just another reason avoid blog comments simply because we don't want people commenting on our blogs for the sole purpose of a link.